Non-violence. We are non-violent in word, action, and thought.

Anti-oppression. Although we focus on animal rights, we’re against all forms of oppression—not just speciesism. We recognize that the foundations of oppression are the same regardless of who is being oppressed.

Creativity. Passion and effectiveness—together—create change. Every effective idea is welcome.

Education. Those who don’t know can’t do better. Let’s inform.

Factual accuracy. The truth needs no embellishment.

Togetherness. Our strength is our connectedness, numbers, and teamwork.

Respect for non-vegans. Respect for animals doesn’t mean disrespect for humans.

Integrity. We strive for honesty, ethical behavior, and accountability.

The name vBriefings reflects the organization’s focus on providing well-organized, fact-based resources for vegans and the veg-curious.

The “v” signals veganism to those familiar with animal rights and vegan advocacy. For others, it adds a layer of mystery—inviting curiosity without being overly obvious or triggering, while still affirming our connection to veganism.

“Briefings” emphasizes conciseness and consistent structure—these are not essays, casual blog posts, or random notes. What’s more, the word conveys a nonjudgmental, professional tone to a general audience, even though each statement is carefully worded to give advocates reliable talking points.

The combination feels modern, professional, and slightly tech-inspired.

vBriefings is also unique, with no major conflicts for a domain name, social media accounts, or trademark registration.

Taken together, these qualities give vBriefings a clear path to becoming a strong, recognizable brand—essential for the organization’s long-term effectiveness.

While we do consider ourselves an animal rights organization, we also care about the detrimental impacts of animal exploitation on humanity and the environment.

These causes are complementary, and here is how they relate:

1. There are multiple doors to veganism. One is the environmental devastation caused by animal agriculture; another is a plant-based vegan diets’ ability to lower the risk of chronic disease. Once someone goes through either or both of these doors, they are often more receptive to vegan ethics.
2. Animal agriculture and those who benefit from it often promote disinformation on these topics. This disinformation keeps well-intended people from considering veganism. We need to counter that.

That said, we believe veganism is grounded in ethics, and that ethics provide the strongest argument.

Also, many vegans, perhaps the majority, are also environmentalists and health-conscious.

By promoting veganism, we help not only non-human animals but also humans and the environment that sustains us all.

At vBriefings, we favor a rights-based approach to animal ethics, though we recognize that other ethical frameworks—if followed to their logical conclusion—can also lead to the end of animal exploitation. While “animal rights” is often used colloquially to mean general concern for animals, we identify as a rights-based organization.

We also cover the detrimental impacts of animal exploitation on humanity and the environment. However, we maintain that veganism is grounded in ethics, even if many vegans are motivated by environmental or health concerns. Ultimately, by promoting veganism, we help not only non-human animals but also humans and the planet we share.

Because our focus is primarily ethical, we have no need to present veganism as the only path to good health. That said, we work to correct misinformation that might lead someone to unfairly dismiss veganism for health reasons—and we’re committed to not spreading misinformation ourselves.

There is scientific consensus that well-planned plant-based diets can reduce the risk of chronic diseases and offer health benefits.

But we don’t claim veganism cures everything. We use guarded language, are careful about who we quote, and try to avoid hyperbole and cherry-picking. Also, our briefings are fact-checked.